SynchUp! is initiated by REWIN

About us

SynchUp! is an initiative of REWIN West-Brabant. It is a programme that strives to drive and accelerate innovation and enterprise.

The success of the BioVoice project (bio-based and circular challenges) prompted us to develop SynchUp!, a broader challenge programme. Currently, the programme focuses on circular/technical innovations, but we will be adding challenges for other transition themes in due course.

Our mission

We are convinced that innovation and strong regional ecosystems are drivers of change and essential for certain transitions, such as the transition to a bio-based & circular economy, or to industry 4.0.

That is why we use challenges to connect the needs & wishes of large companies with the innovative prowess of SMEs/start-ups. But we do more than that: with intensive guidance from the programme team and proven methodologies, we maximise the chances of successful collaborations.

In the end, the goal is to develop concrete solutions and stimulate transitions together.

Our team

Bob Houpst

Bob Houpst

Programme manager

+31 (0)6 143 14 825

Joyce Rikkers

Joyce Rikkers

Project officer

+31 (0)6 422 13 695


Stefan van Seters

Challenge manager

+31 (0)6 242 67 866

Marion van den Berg

Marion van den Berg

Communications manager

+31 (0)6 283 52 702